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Clients & Case studies

Our Clients

We are a partner to some of the leading brands and labels who used the #PowerOfMusic to engage customers and drive positive business impact.

Our white label music streaming solution is tailored to fit the specific needs of our customers whether they are in-house marketers, music professionals or marketing agencies. We take pride in delivering business success by combining creative digital ideas with sophisticated technology platform coupled with music.

News Limited

Increased customer acquisition through digital music for an established newspaper group.

Every month for 6 consecutive months, each new newspaper subscriber could download 1 album from a selection of 2 million tracks.

The music platform was customised for News Limited’s different mastheads and the user data and reporting were integrated with its internal CRM.

This project was licensed by Universal Music and delivered by Tuned Global in 1 week.

During the first 3 months of the campaign, News limited subscribers rates doubled. This is one of the highest redemption rates seen by Tuned Global.
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JB-Hi Fi Now Music

Extended a physical music business into the digital space for one of the leading music retailers in Australia.

JB Hi-Fi took advantage of the emerging streaming space to attract and retain customers at a time when physical sales were falling.

The iconic Australian company offered its music-loving customers an innovative music platform from a brand they already trust, curated by an internal dedicated music expert team.

The project was completed in 6 months and was nominated for a 2014 ARIA Award in the Outstanding Digital Service Category.

More music engagement ideas?

  • MUSIC LABELS
    Promote your artists by making your own radio streaming app and offer it to your social media followers. You could also engage other brands to sponsor your content and stations.

    TELCO or MNVO
    Increase and retain customers by offering a free music streaming experience with plans, adding value and setting you apart from your competitors.

  • FMCG
    Reward customers with a week of free music streaming listening if they purchase specific products. You could also send them personalised offers on their mobile at any time, based on their location or their activity.

    PETROL STATION
    Whenever a customer spends money at a petrol station they win points they can redeem with music giveaways or listening sessions on your brand's mobile app. Reward your most loyal customers with free music all year long.

  • FITNESS
    Create stations for specific activities or classes (like yoga, running, stretching) for your VIP customers or renewing members to tune into.

    BANK
    Give new customers free music on your mobile app, to promote a new account or credit card. From then, they’re rewarded with extra music offers for continued spending. Perfect for music loving millennials.

COLES MUSIC

Music added value to the largest Australian loyalty program owned by a supermarket

Tuned Global launched Coles Music, a music download service that enabled users to browse and purchase tracks or albums of their choice. The best part was that Coles’ customers could redeem their Flybuys points for music downloads. Tuned Global gave Coles a vision on how to get closer to their customers by offering lower entry value for Flybuys.

Universal Music licensed this project and the platform was linked directly to the Flybuys CRM, enabling real-time generation of redemption codes.

During the initial launch period, Coles Music became the 2nd most used download service in Australia (behind iTunes). Then, 8 million users enjoyed this platform.

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Master Card PRIcelEss music

Reward loyal customers of a financial service with free music.

Mastercard made an exclusive offer to its debit cardholders to purchase Katy Perry’s concert tickets and to download her latest album "Teenage Dream" for free.

This campaign named "Priceless Music" was a great marketing tool to expose MasterCard’s brand, to convert Katy Perry’s fans to clients and to reward their loyal customers with exclusive and intimate music gigs.

Universal Music licensed this project and was completed by Tuned Global in 1 week.

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