CONTACT US
    Psycle-london-casestudy-playlisting-music-app-fintess-tunedlgoblal
    Case Study

    underline-05-05

    How fitness brand Psycle delivers highly engaging digital workouts by providing a powerful music playlisting app to their instructors

    Get the full copy
    logo-psycle

    What is Psycle?

    What started as a single ride studio in the centre of London has now become a multifaceted global health and fitness brand like no other, with several studios and a digital product. With Psycle At Home you can access immersive video class workouts which integrates commercial music to create a unique customer experience.

    Challenges

    icon-no-spotify

    Not allowed to use Spotify for digital classes

    icon-no-music-licensed

    Risk of using unlicensed music

    icon-technicality-music-video

    Technicality of synching music with video

    icon-search-tracks-playlist

    Search tracks and build playlists
    200x260-newsletter-music-streaming-online-fitness-1-1

    In an increasingly competitive digital fitness culture, a quality music experience is key to Psycle’s ability to deliver its customers high quality on demand and live classes. However they faced several key challenges:

    • They wanted to enable their instructors to easily design and structure playlists adapted to each workout
    • They needed to ensure the music used in their digital classes was licensed and streamed legally
    • The integration of the music catalogue was so complex, it was nearly impossible to do on their own

    Solution

    Psycle partnered with Tuned Global to overcome these challenges and bring a best-in-class music solution to their digital fitness classes:

    1. Leveraging existing licensing expertise and by connecting Psycle with music labels, Tuned Global helped Psycle finalise licensing with all major labels
    2. Tuned Global customised their white labeled fitness app to Psycle’s brand
    3. Using Tuned Global’s proprietary technology, we removed the resource intensive and complex task of distributing licensed content to instructors via our app
    4. Instructors were then provided access to the app where they could access licensed music, search tracks (BPM, Key, keywords, genres...) and create playlists
    5. Deployed export function to allow instructors to download playlists, and add them to their production suite for integration into their digital classes

    “The success of our instudio product has been built on the foundations of great music. Access to commercial content on our digital platform will allow us to deliver the best possible user experience, when combined with our industry leading instructors will ensure we stand out in a highly competitive marketplace. Tuned Global technology will allow us to achieve this in a short time frame.”
    David Watt, CEO - Psycle
    testimonial-David-Watt-PsycleLondon-tuned-global

    Their results

    icon-speed-to-market

    Music app ready in less than 8 weeks

    icon-record-labels2

    Licensing from Major Record labels

    icon-playlisting-tool-app

    Ease to create relevant playlists for instructors

    icon-reporting-music-rights-holders

    Direct reporting to rights holders

    Psycle was able to deploy an app with licensed, quality music, easy for their Instructors to use creating a unique music experience their customers love!

    • SPEED TO MARKET - Psycle was able to go to market 2x faster with a fraction of the resources
    • QUALITY OF MUSIC - Psycle was able to deliver top quality music experience for their customer
    • DE-RISK - Psycle no longer at risk of instructors using unlicensed music
    • EASE OF USE - Psycle's instructors love their new total music management control!
    • CUSTOMER EXPERIENCE - Psycle’s customers enjoy the greatest music experience in their fitness classes

    Want to know more about this case study?   Get Full Copy

    More success stories

    UFC Ultimate Sound app screenshot

    UFC ULTIMATE SOUND
    ACX Music has launched UFC Ultimate Sound, a new music streaming app designed specifically for UFC fans around the world. UFC is the world’s premier mixed martial arts organisation. The app has been created using turnkey music, audio and video streaming app technology provided by Tuned Global. It is the first-ever music streaming app that allows UFC athletes the opportunity to directly connect with fans around the world through music and content.
    TrackDrip music app screenshots

    TRACKDRIP
    TrackDrip is an on-demand music streaming app dedicated to local artists, serving audio, video and User Generated Content (UGC). The service has a free tier and a premium subscription option for those who want offline access. TrackDrip is now available to listeners across the Caribbean and Latin America, as well as parts of Europe. It utilises Tuned Global's full turnkey streaming solution.

    portaldisc music app screenshots

    PORTALDISC
    PortalDisc is the first 100% Chilean music streaming service. Using Tuned Global's white label music and audio streaming platform, they were able to launch in a very short time frame with advanced music streaming features. The app offers a fully localised experience, covering the full range of the country’s musical styles, geographical regions and historical eras in a way that mass international streaming services can’t do.

    Tuned global

    Contact

    Australia
    United Kingdom
    USA
    Drop us a line

     

    Subscribe to our Newsletter
    Copyright © 2020 Tuned Global. Read our Privacy Policy or Contact Us
    chatsimple