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 To learn more about the #PowerOfMusic in today's customer engagement and music streaming technology trends, please read our blog. 


Recent blog posts

What do fitness brands need to consider to integrate music into their streaming service?

The fitness space has been going through a significant transition since 2018 with the emergence of connected devices targeted at the home exercise market. The lockdown experienced in 2020 accelerated this transition with the advent of live and on-demand classes to groups of fifty plus. The benefits for all are clear, no more travelling to the gym or struggling to book a class and a much larger audience.
But what about the music? User experiences vary from no music at all to a request for users to select a playlist on Spotify, to instructors playing music without licensing, generating a significant business risk.

Let’s dig through the challenges and solutions around music and streaming in the digital fitness industry.

Music - one of the top#5 data-driven mobile services for a competitive advantage in the telco industry

In major developed countries, the mobile data market, including both 3G and 4G, is close to saturation. Mobile data consumption has steadily increased in the last few years, and consumers have found new ways to avoid paying for services they neither need nor use. The strong competition between mobile companies has allowed consumers to switch from fixed data plans to unlimited plans and pay less. Operators are increasingly turning to targeted and data-driven services to encourage data usage and find new monetisation strategies. Parks Associates released the Mobile Data Services industry report in 2018: Business Model Assessment, which includes an analysis of the top five data services in the US market.

What are the main data services used by mobile carrier and smartphone users?

Music streaming, the conquest of Africa has just started

A very young population, a smartphone rate which is exploding, and an undeniable musical wealth: Africa has never been so courted, even in small French-speaking countries where major labels are coming, to invest in streaming.

The time when pirate tapes and CDs were sold in the street under photocopied packaging is gone! Listening to online music and the arrival of the 3G connection in capital cities is changing everything.

"Everyone knows that the market will explode. There is talk of $80 million for the streaming market in 2020 in Nigeria", says Jean-Noel Tronc, from SACEM (Society of Authors, Composers and Publishers of Music) in France.