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 To learn more about the #PowerOfMusic in today's customer engagement and music streaming technology trends, please read our blog. 

Recent blog posts

Why Chile is one of Latin America’s most vibrant digital music industries?

Musically recently published this report about the Chilean music market. Chile’s recorded music Market gained its 11th straight year of growth in 2020, according to local Music Ally sources, helping to cement its place as one of Latin America’s most vibrant digital music industries. While Chile took to streaming relatively late, this industry is performing well with a 56.2% income growth in 2020. The leading digital music services in Chile are Spotify, Apple Music, Deezer and YouTube Music. But March 2021 saw the launch of a new competitor called PortalDisc, the first 100% Chilean music streaming service.

The Power of Niche Music Streaming: Everything for Someone vs Everyone

It's no secret, pandemic or no pandemic, streaming is the predominant form of music consumption today. No doubt, the Western music streaming world is dominated by services such as Spotify and Apple Music that offer an ‘everything for everyone’ menu. We are, however, witnessing a rise of services that dig deeper and offer a specialist take based on geography, genre or even leisure activity. In fact, Spotify’s revenue growth is slowing down, partly due to the rise of local services in emerging markets. Taking all of that into consideration, is music heading in a similar direction to the TV world where consumers are prepared to pay for a range of different subscriptions with different types of content rather than just sticking with one option?

How streaming platforms release thousands of new tracks every day?

Streaming is today’s predominant form of music consumption, with 443m users of paid subscription accounts worldwide, with some analysts predicting as many as two billion by the end of the decade.

The two biggest services, Spotify and Apple Music, offer some 70 million tracks – with Spotify reporting that 60,000 new tracks are being added daily to its service.

With so many tracks being released every day, a considerable challenge for those running streaming services is navigating release timeframes, and ensuring that track metadata is correct. DSPs expect to have new releases available almost instantly – while having to exercise considerable care in preventing pre-release leaks.

Let's understand how a reliable Music Content Delivery Technology can save their problem.