True Digital is the innovation arm of TrueCorp, one of the largest telcos in Thailand. Their objective is to deliver an integrated digital lifestyle and provide a regional presence to technology service providers in the country. As the pioneers, innovators and heavy hitters in this industry, True Digital delivers a wide range of digital solutions across business sectors.
One of their largest offerings is the TrueID application. TrueID provides a complete digital experience with access to a variety of digital content, including movies, TV, news, music, sports, travel, and much more. In 2019, it became the most downloaded app in its category, cementing its position as one of the most influential lifestyle apps in Thailand.
Tuned Global were able to work with all of True Digital’s team to begin the transition from outdated to brand new in-app music experience. By utilising a set of established and well documented streaming service APIs, True Digital were given the flexibility to select the features they needed, including music and audio streaming features and content delivery. They had a firm understanding of the core MVP they wanted to provide their consumers, eliminating features that did not fit their product at present.True Digital were able to access a host of basic functions, including:
Easy to implement custom features gave True Digital more flexibility than with their previous provider and they had access to knowledgeable experts from the Tuned Global team.
Tuned Global also worked closely with all True Digital’s content partners to deliver and ingest their licensed music tracks, assets and metadata.
FanLabel is a fantasy record app whose stakeholders include all three majors. Tuned Global helped them migrate their backend technology whilst delivering access to millions of tracks from participating labels with enriched metadata and territorial rights. Using our content delivery and ingestion platform, they now benefit from instant catalogue updates on new releases, takedowns and re-deliveries.
LINE, a worldwide messenger service, was on the lookout for an experienced music technology company with strong music label relationships and a robust and highly scalable platform to beef up its music catalogue for its Line Music product. Tuned Global were able to ingest a massive volume of incoming files from labels in a very short time frame and deliver content in the appropriate format to LINE MUSIC.
Pacemaker is the world’s first DJ app. Initially integrated with Spotify, Pacemaker selected Tuned Global as their B2B music technology provider, to help deliver directly licensed music. We provided Pacemaker with a backend platform that includes a scalable streaming infrastructure, HFA integration for managing publishing rights and access to our suite of Streaming APIs.