HOW DEEDO SAW THE RESULTS WITH TUNED GLOBAL’S TURNKEY SOLUTIONS

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WHAT IS DEEDO?


Deedo is a Pan African music streaming service that features predominantly African and international artists. Via an application users can access up to 12 million tracks from Senegal, Nigeria, Mali, Ivory Coast and beyond. With over 100,000 downloads worldwide, Deedo has a fanbase that is growing exponentially.

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THEIR PROBLEM


Deedo came to Tuned Global after working with another music tech supplier for two years and failing to see the results they needed. They were having trouble trying rectifying a myriad of issues including the following:

  • Service stability
  • Streamline UX to improve user engagement
  • Move from an old technology to the new one without losing users on the way
  • Technology adapted for emerging markets such Africa, from a payment, connectivity and low-end device point of views
  • Swiftly expand into additional countries

OUR SOLUTION


Deedo music streaming app was rebuilt using our white label music streaming app (link) which allowed a very quick execution. Our app was branded to Deedo colours and all their existing content was migrated. We also came up with some recommendations of other functionalities that were available in our turnkey solution and they hadn’t even dreamt of.

We have been able to provide Deedo with all the features they required including hundreds of music playlists that are user and expert generated. Increased download capabilities have been implemented and a number of other areas have been elevated including:

  • Built custom NGO pages that user can follow and receive updates about
  • Marketing tools to segment users and send personalised messages (in-app messages, push mobile, email, SMS)
  • Homepage page personalised per country
  • App translated in every local dialect and languages

THE RESULTS


Once our work with Deedo was complete, the improvements were clear. The two years they had lost while working unsuccessfully with another company had been restored, catching them up to where they wanted to be.

The effort put into making some changes resulted in the following:

  • App rating moved from 3.5 to 4.4
  • Quick expansion into 6 new countries 
  • Transition from old technology to new technology in 8 weeks
  • New features instantly available to users

This streaming platform now has an app that performs to the best of its abilities and provides the user with an experience that is professional and polished.

For more information and screenshots on the customised music service solution we provided Deedo you can download the full case study (link to full case study).



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"Increased Conversions by 310%!"

The Rally team treated our business like it was their own. They tackled the issue with grit, knowledge, and empathy. I HIGHLY recommend them to anyone.

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CHECK OUT OUR OTHER CASE STUDIES

 

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Read our case studies
Read our case studies
Read our case studies

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